Thursday, April 21, 2016

The Importance of A Website Today

There are over 3.3 billion and counting internet users today. The internet has impacted the way we communicate, learn, and share information with our peers, colleagues, friends, family, and so on. It is a digital galaxy with never ending number of websites to teach you how to make your favorite dish, watching your favorite cat video or to finding your local dentist. In fact, according to Forrester's 2006 research, 93% of online experiences begin with a search engine. Imagine, someone could be searching for your business or service and you may not even know because either your website is not discoverable or may not even exist.

If you are questioning whether you may need a website or not, here the reasons why you do need a website.

Cost Effective 
Launching or enhancing a website is very cost effective compared to the number of advertising dollars spent in direct marketing or third party services as well as expanding your business to new locations. By lowering your costs in advertising, you are increasing your ceiling for profits. In other words, a website is a great long term investment for building your brand and generating revenue without the detrimental expenses.

A well developed website with testimonials and reviews reaffirms a customer's decision making process. A website provides credibility and trust for your business or product as consumers spend time researching for more information. This will certainly support who you are, your services, and the quality of your product.

A your business can become an option for a consumer when they search for a specific product or service. By increasing your visibility, you will encourage in-store walk ins, customer communication, and sales. With the help of a well developed website and implementation of effective Search Engine Optimization, you are strengthening your online presence and website traffic.

A website will significantly improve a your local market presence and the opportunity to expand globally without the heavy costs of building a brick and mortar presence in different locations. Customers will now access to your service or product without needing to visit your store or traveling extended miles. Ultimately, you will be reducing your expenses and raising your opportunity costs.

A website will create new sales channels for your business or services which will help boost your revenue. Whether you are in retail or provide a service, you are widening your market for customers to learn more about what you offer 24/7. By having that option, you are also delivering customer convenience that will bring customer satisfaction and recurring purchases.

In addition, as a convenience, consumers heavily use their mobiles/tablets to research and purchase quality products either online or in-store. That said, as websites are being built, it is very essential to have a responsive and mobile friendly design which fortunately is now the industry standard.

As we continue to use the internet on a daily basis, whether on our desktops or on our mobile devices, our decisions to purchase a product or visit a restaurant is dependent on what we learn about a business from their website. Whether you are a small business or a large corporation, a website does influence a company's revenues, brand, customer experiences, and overall long term company health.

If you are considering a website for your company or firm, visit to learn more about what we offer and how we can help your business today!

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